Discover the use cases for your brand across all stages of advertising.
Pre-launch
Balance Objectives
Balance multiple marketing objectives. View and plan your micro-goals in the context of the big picture.Get Industry Data
Use 6,000+ dynamic benchmarks from other advertisers in your industry to inform your media mix.
Avoid Waste
Leverage algorithms that prioritize the lowest-hanging fruit to avoid waste in a sea of complexity.Get Prescriptive Action Plans
Get prescriptive action plans, so you don’t have to translate data into media mix decisions manually.Save Time and Resources
Adopt the platform’s automation to create comprehensive strategies in minutes, saving time and resources.
Post-launch
Analyze Outcomes
Analyze trending outcomes of each piece of the puzzle against your holistic goal. For example, see the domino effect an ad on one channel is having on the outcomes across all channels.
Industry Analysis
There is strength in numbers, so don’t fly solo! View or cross-check data from similar advertisers to see if trending performance is an industry thing, or a you thing.
Media Mix Adaptation
Strategies in spreadsheets become obsolete immediately after launch. Leverage spreadsheet-less, dynamic plans that auto-adapt strategy based on live data.
Brand Benchmarking
Grow your brand’s Benchmark Library, included with the OptalX platform. Use your ever-growing library to ensure your next plan is always better than the last.
Top 6 most frequent projects
Analyzing the trending outcome of your marketing per channel, audience, creative, and more.
Analyzing your data trends with the trends of similar advertisers for strategic insight.
Creating a media mix plan for an upcoming sale, promotion, release, or event on the fly.
Assessing if new ad products are working for others in your industry prior to investing.
Using the platform to dynamically adapt strategy for an on-going media mix with live data.
Syncing new data sources to grow your Benchmark Library and inform future planning.
