Who is a good fit for the OptalX platform?
A. Advertisers who consistently use 2 or more media channels
Or
B. Advertising agencies
What is your pricing?
Contact sales for more information on pricing.
What are the top use cases for the OptalX platform?
OptalX is designed for all stages of advertising and is utilized weekly by advertisers. Below are the most common use cases:
1. Analyzing the trending outcome of your marketing per channel, audience, creative, and more.
2. Analyzing your data trends with the trends of similar advertisers for strategic insight
3. Creating a media mix plan for an upcoming sale, promotion, release, or event on the fly
4. Assessing if new ad products are working for others in your industry prior to investing
5. Using the platform to dynamically adapt strategy for an on-going media mix with live data
6. Syncing new data sources to grow your Benchmark Library and inform future planning
What channels can be used in the OptalX platform?
Media Mix Channels
Any channel can be added to the OptalX platform to create a media mix plan. OptalX comes standard with over a dozen pre-selected channel integrations for ease of use. For channels that are not currently integrated, you can add them as custom channels.
Data Source Connectors
You can use the OptalX API integrations to pull data into your “Benchmark Library” from various marketing platforms. You can leverage your historical or live campaign data to inform your media mix planning.
Data Source Connectors (new connectors added frequently):
-Facebook Ads
-Google Ads
-Microsoft Advertising
-Snapchat Ads
-Pinterest Ads
-LinkedIn Ads
-Twitter Ads
-Criteo
-AdRoll
-Verizon Media
-Taboola
-Outbrain
-Apple Search Ads
Global Benchmarks
The platform is integrated with over 6,000 dynamic benchmarks that are updated based on trends and seasonality. These are used to fill in the gaps for any benchmarks you have not established. There are benchmarks for 14 channels and dozens of placements and ad formats.
Channels with Global Benchmarks (new channels added frequently):
-Facebook
-Instagram
-YouTube
-Google Paid Search
-Google Display Network
-Google Shopping
-Twitter
-Snapchat
-Pinterest
-Reddit
-Bing Paid Search
-Bing Shopping
-LinkedIn
-Programmatic
Is the OptalX platform only for digital channels?
The OptalX platform can be utilized for digital and traditional marketing channels. However, some features may be limited to only digital channels.
