Who is a good fit for OptalX?
What's included with OptalX? How does pricing work?
Platform + Managed Service
OptalX combines a powerful analytics platform with dedicated expert support. Alongside your dashboard, you’ll have a dedicated analyst who provides ongoing insights and strategic recommendations. Key features include:
Marketing Impact Measurement
Gain precise attribution insights into how each marketing channel influences direct-response and brand equity performance.
Micro-Level Performance Tracking
See how the smallest components of your business—specific audiences, creatives, and keywords—contribute to overall performance.
Custom Measurement KPIs
Combine quantitative and qualitative objectives into easy-to-read health scores for a clear, big-picture view of marketing effectiveness.
Dedicated Analyst Support
Get weekly insights, regular strategy sessions, and the flexibility to request custom analyses for specific business questions.
Pricing
Use the tool below to estimate your pricing. For custom pricing or more questions, schedule a meeting here.
How accurate are IMM models compared to traditional analytics?
For everyday practical use, IMM models are generally more accurate than traditional analytics. They incorporate granular signals like trending search volume, audience targeting, and auction competition—factors that traditional models typically overlook but are crucial for predicting short-term performance.
However, IMM models may be less accurate in predicting extreme outliers that are unique to a specific brand. For example, while IMM accounts for first-party and third-party seasonality—making it reliable for forecasting events like Black Friday—it may not be as effective if your brand’s performance deviates significantly from industry norms during seasonal periods. In such cases, a customized approach may be necessary.
Does IMM replace MMM? How do they compare?
IMM is not a direct replacement for MMM. Instead, it complements MMM by filling in the gaps that traditional MMM models often leave. For most businesses, IMM enhances short-term decision-making with more granular and real-time data.
However, for some businesses where MMM is not practical or feasible, IMM can serve as an alternative. The chart below outlines the key differences between IMM and MMM.
Is the OptalX platform only for digital channels?
The OptalX platform can be utilized for digital and traditional marketing channels.
