FAQs

Most reporting platforms focus only on surface-level metrics like revenue and ROAS. While some solutions do provide broader (brand equity) insights, they often take months to deliver results, which is too slow for fast-moving businesses.

OptalX goes further by quantifying both direct-response performance and long-term brand equity for each piece of creative with unmatched speed and efficiency. It provides a full-funnel view of creative impact, helping you understand what’s working, why it’s working, and where to optimize next on a weekly basis.

OptalX performs well across most B2C and B2B industries. However, businesses in highly specialized or niche categories may face limitations if there is insufficient industry trend data available for modeling. Please contact our team to determine if your business is a strong fit.

Intermix Modeling™ is purpose-built to measure the impact of ad creative using a modern, data-driven approach. The model draws on trend data from thousands of ads similar to yours that are actively running brand equity studies. Using your live performance data as the starting point, OptalX rapidly forecasts brand equity impact, delivering big-picture insights in days instead of months.

To ensure accuracy, the model may look at ads that are similar to yours across several dimensions, including:

– Similar direct-response performance

– Same industry

– Same channel

– Same placement

– Same ad format

– Similar audience targeting

– Similar time period

Your current performance remains the anchor. For example, even if the last 1,000 advertisers in your category using the same format, placement, and targeting produced an average brand equity value lift of 14 cents per dollar spent, your forecast will still reflect your unique CPMs, conversion rates, engagement signals, etc.

There are often hundreds of advertisers with performance patterns close to yours. Instead of starting from scratch, spending heavily, and waiting months for insights, Intermix Modeling enables you to access timely, contextual predictions. Predictive analytics is making faster, smarter brand measurement possible.

Note: IMM may not be a fit for brands in extremely niche categories where trend data is limited.

OptalX supports almost all creative formats across major marketing channels. This includes assets from:

• Paid search

• Paid social

• Programmatic display

• Programmatic online video

• Programmatic CTV

• Programmatic audio

• Terrestrial radio

• Linear TV

Reports can be delivered as often as weekly, providing a fresh, presentation-ready view of your creative performance and brand equity impact. Cadence is fully customizable based on your needs, whether that’s weekly, bi-weekly, or monthly. Please note that reporting frequency may affect pricing.

Yes. OptalX is fully customizable, allowing you to select the performance and brand equity metrics that matter most to your goals. Whether you’re focused on ROAS, brand lift, conversion rate, or all of the above, your reports will reflect the KPIs that define success for your business or clients.

OptalX allows you to build a custom scoring model using over 50 creative performance and brand metrics. You choose the KPIs that matter most, such as ROAS, click-through rate, branded search lift, or long-term conversion lift. OptalX then weights and visualizes them in a single, easy-to-read score. This gives you a clear, objective view of which creatives are driving the most value.

Yes. Every report delivered to your inbox includes written predictive insights and specific, actionable takeaways. These insights forecast how your creative may impact broader business outcomes and provide clear recommendations to improve performance.

For example, if an ad is underperforming in awareness lift and click-through rate, the report might predict a 5–8% decline in long-term sales if no changes are made. Based on this, the recommended action could be to re-edit the first 3 seconds of the creative to improve low 3-second view rates by introducing stronger motion or a more compelling hook.

These insights help you quickly understand what’s happening, why it matters, and what to do next.

 From demo to live reporting, typical onboarding takes 2–4 weeks: integration in 1–2 weeks, followed by 1–2 weeks of data collection before the first weekly report.