CORE (MANAGED SERVICE)
$4,999/month
- Weekly forecast of expected results from your live strategy ⓘEach week, you'll be able to see the trending outcome of your media mix strategy if everything were to stay the same.
- Weekly alternative budget optimization scenarios ⓘYou'll receive alternative media mix scenarios with their forecasted outcomes, allowing you to decide if you want to pivot or stay the course.
- Weekly direct-response & brand-equity forecasts per scenario ⓘPer scenario, see how your direct response and brand equity KPIs are impacted each week.
- Optimal spend thresholds per custom data segment ⓘEach week, you'll receive the optimal spend levels per custom data segment for each alternative scenario. A custom data segment is a component within your channel that you want to track and optimize, such as audiences, creatives, or keywords.
- Weekly insights from dedicated account manager & data analyst ⓘEach week, you'll receive insights from your IMM expert to complement your weekly reporting.
- 1 recurring strategy session per month with account manager ⓘYou'll meet on a recurring cadence with your account manager to brainstorm on strategy and work toward goals.
- Up to 4 media channels & 2 custom data segments per channel ⓘA custom data segment is a component within your channel that you want to track and optimize, such as audiences, creatives, or keywords.
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PLUS (MANAGED SERVICE)
$6,999/month
- Weekly forecast of expected results from your live strategy ⓘEach week, you'll be able to see the trending outcome of your media mix strategy if everything were to stay the same.
- Weekly alternative budget optimization scenarios ⓘYou'll receive alternative media mix scenarios with their forecasted outcomes, allowing you to decide if you want to pivot or stay the course.
- Weekly direct-response & brand-equity forecasts per scenario ⓘPer scenario, see how your direct response and brand equity KPIs are impacted each week.
- Optimal spend thresholds per custom data segment ⓘEach week, you'll receive the optimal spend levels per custom data segment for each alternative scenario. A custom data segment is a component within your channel that you want to track and optimize, such as audiences, creatives, or keywords.
- Weekly insights from dedicated account manager & data analyst ⓘEach week, you'll receive insights from your IMM expert to complement your weekly reporting.
- 2 recurring strategy sessions per month with account manager ⓘYou'll meet on a recurring cadence with your account manager to brainstorm on strategy and work toward goals.
- Up to 6 media channels & 4 custom data segments per channel ⓘA custom data segment is a component within your channel that you want to track and optimize, such as audiences, creatives, or keywords.
- 1 custom project request per month from an IMM expert ⓘWith custom projects, you can request your IMM expert help answer specific business questions or create unique scenarios outside of your recurring norm.
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