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OptalX Tutorial Video

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Key Moments:  

Intro & Media Mix Lab Page (0:00)

Connecting Data Sources (0:28)

Setting Up Your Benchmark Library (1:50)

Starting a Project: Media Mix Wizard (2:19)

Adding Media Mix Channels (4:09)

Switching Global Benchmarks to Your Benchmarks (4:29)

Using “Impact” as a Metric (4:38)

Finding Your Potential Reach (4:53) – IMPORTANT

How the Algorithm Works (6:30) – IMPORTANT

Media Mix Analysis Page (7:07)