Hi, we're OptalX

A problem is realized

Our founding team—marketers and engineers with deep experience in agencies and ad platforms—saw a critical gap. Creative was the single biggest driver of campaign performance, yet most teams were still making creative decisions based on surface-level metrics because of the speed demands of optimization or limited budgets.

Brand equity was rarely measured, and performance data alone couldn’t tell the full story. Traditional tools weren’t built to handle creative-specific insights, especially not at the pace today’s marketers move.

The search for solutions

We set out to build a platform that would make it easy to see exactly how each ad creative contributes to both short-term performance and long-term brand equity. We partnered with former engineers from Facebook, LinkedIn, and IBM to create a faster, more adaptable modeling engine—purpose-built for today’s rapid creative cycles.

OptalX is launched

OptalX launched as the first creative analytics platform designed to deliver weekly, presentation-ready reports that quantify both direct response and brand equity lift. Powered by Intermix Modeling™, marketers and agencies now get the big-picture view they’ve always needed—on a cadence that matches the pace of creative testing and optimization.