Hi, we're OptalX
Our story
A problem is realized
Our founding group, with years of experience at advertising agencies, witnessed a persistent issue: day-to-day media mix optimizations relied heavily on guesswork, requiring a human to manually translate data into specific action steps. While analytical tools provided general direction, budgets were allocated in subjective round numbers to channels, lacking the precision needed for optimal results. Traditional solutions, like media mix modeling, were simply too slow or expensive for the constant adjustments required by a day-to-day marketing team.
The search for solutions
Our founding group set out to create a solution that would allow advertisers to instantly convert their marketing objectives and data into a comprehensive media mix strategy and budget allocation. They joined forces with former engineers from Facebook, LinkedIn, and IBM to build the technology that would power the OptalX platform.
OptalX is launched
After years of development, OptalX launched as a first-of-its-kind media mix strategy platform. Today, advertisers can create comprehensive strategies, scenario plan, and forecast results in minutes with the game-changing technology.
What drives us
We’re always looking for talent
Got what it takes to work with us? Great! Send us a link to your resumé to become part of our talent pool.
