Who is a good fit for the OptalX platform?
A. Advertisers who consistently use 2 or more media channels
Or
B. Advertising agencies
What are the top use cases for the OptalX platform?
1. Determining a media mix strategy and budget allocation for your budget each month and forecasting results
2. Conducting scenario planning to learn what may be gained or lost with each media mix variation
3. Creating a media mix strategy for an upcoming sale, promotion, release, or event on the fly
4. Using the platform to dynamically optimize strategy for an on-going media mix with live data
5. Syncing new data sources to grow your Benchmark Library and inform future strategies
What channels can be used in the OptalX platform?
Media Mix Channels
Any channel can be added to the OptalX platform to create a media mix strategy. OptalX comes standard with over a dozen pre-selected channel integrations for ease of use. Channels that are not standard can be added as custom channels.
Data Source Connectors
You can use the OptalX API integrations to pull data into your “Benchmark Library” from various marketing platforms. You can leverage your historical or live campaign data to inform your media mix strategies.
Data Source Connectors:
-Meta Ads (Facebook and Instagram)
-Google Ads
-Microsoft Advertising
-Amazon Ads
-TikTok Ads
-The Trade Desk
-Snapchat Ads
-Pinterest Ads
-LinkedIn Ads
-X Ads
-Amazon DSP
-Display and Video 360
-Google Campaign Manager 360
-Search Ads 360
-Criteo
-Taboola
-Outbrain
-Apple Search Ads
-Reddit Ads
-Quantcast
-Xander
-AdRoll
-Basis DSP
-Yahoo Ad Tech
-Adobe Advertising Cloud
-BidTheatre
-Adform
-Choozle
-Liftoff
-ironSource
-Jampp
-LiquidM
-Simplifi
-MNTN
-StackAdapt
-Yelp Ads
Global Benchmarks
The platform is integrated with over 6,000 dynamic benchmarks that are updated based on trends and seasonality. These are used to fill in the gaps for any benchmarks you have not established. There are benchmarks for 15 channels and dozens of placements and tactics.
Channels with Global Benchmarks:
-Meta
-Google Paid Search
-Google Display Network
-Google Shopping
-Google Performance Max
-YouTube
-TikTok
-Twitter
-Snapchat
-Pinterest
-Reddit
-Bing Paid Search
-Bing Shopping
-LinkedIn
-Programmatic
Is the OptalX platform only for digital channels?
The OptalX platform can be utilized for digital and traditional marketing channels. However, some features may be limited to only digital channels.
