See the full impact of your ad creative—fast. Measure both performance and brand equity in one view, benchmarked against your industry's trends.
See the full impact of your ad creative—fast. Measure both performance and brand equity in one view, benchmarked against your industry's trends.
Fast Creative Measurement for Performance + Brand Equity
75% of marketers say brand equity often goes unmeasured in their ad creative due to the speed demands of optimization or limited budgets. OptalX solves this with a breakthrough in creative measurement—quantifying both direct-response performance and long-term brand equity with speed and efficiency.
Now, you can quickly see how each ad drives immediate sales and builds long-term brand value. Powered by Intermix Modeling™, a proprietary method developed by former engineers from Facebook, LinkedIn, and IBM, OptalX delivers a clean, presentation-ready report to your inbox every week.
See How Your Creative Stacks Up Against Industry Trends Weekly
Track performance and brand equity metrics side by side—benchmarked against your internal goals and broader industry trends—so you know where your creative stands in context each week.
Build Your Own Creative Scoring With 50+ Performance and Brand Metrics
Easily measure the impact of your ad creative across direct-response metrics (like ROAS) and brand equity signals (like awareness, search lift, and long-term conversion lift). Choose the metrics that matter most and create a custom scoring model—giving you a single, powerful view of each creative’s full-funnel effectiveness.
Beautiful, Presentation-Ready Slides — Delivered Weekly to Your Inbox
Get a polished, shareable deck summarizing your ad creative’s performance and brand equity impact—delivered straight to your inbox every week. Perfect for client meetings or internal team reviews, OptalX reports are designed to be presentation-ready, with no extra formatting required.
Testimonials
Terence | Director, Performance Media & Merchandising at Disney“I’m seriously impressed with how this platform connects individual ad creatives directly to the bigger picture. The brand equity insights alone make it worth using—they consistently help us avoid jumping the gun on optimizations and improve long-term strategy.”
Travis | Co-Founder at HK Digital“OptalX sets a new standard for how brands at our agency measure the success of their ad creative. It’s the first and only solution that delivers instant insights into both direct-response performance and long-term brand equity impact—allowing us to optimize creative faster than ever, with a true big-picture perspective.”
Brittany | Sr. Marketing Manager at Amazon“Finally, a creative analytics tool that doesn’t just focus on short-term wins! The dedicated analyst support also adds great value for custom analyses.”
Jesús | VP, Media Strategy & Analytics at Rate.com“I have a high level of appreciation for what you guys are doing—for trying to solve an issue I’m trying to solve. I haven’t found many providers out there.”
Elliot | Director of Analytics & Marketing at KEO Marketing “Really cool tech you built. Looking forward to how we can utilize it.”
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Total Creative Impact. Measured.
