OptalX is designed for the hands-in-platform marketing team as they make micro-decisions about budget allocation across channels, placements, and tactics on a day-to-day basis. The platform makes it easy for marketing teams to see the forecasted outcome of every micro decision in minutes, eliminating guesswork.
Plan and Forecast Marketing Outcomes with Ease
Plan and Forecast Marketing Outcomes with Ease
Convert your marketing objectives into a comprehensive media mix strategy and budget allocation in minutes. Scenario plan strategy variations and forecast marketing outcomes. Built by ex-Facebook, LinkedIn, and IBM engineers.
Convert your marketing objectives into a comprehensive media mix strategy and budget allocation in minutes. Scenario plan strategy variations and forecast marketing outcomes. Built by ex-Facebook, LinkedIn, and IBM engineers.
Designed for day-to-day marketing teams
How it works
1. Enter your budget
Enter the budget for your media mix strategy, which can be created on the fly for any initiative: an upcoming month, sale, promotion, event, and more.
2. Balance your objectives
Based on what you want to accomplish with your budget, balance the importance of each objective to form the DNA of your media mix strategy.
3. Add your channels
Add channels to your strategy, along with the corresponding benchmarks from your brand. For unestablished benchmarks, fill in the gaps with the 6,000+ integrated benchmarks from other advertisers in your industry.
4. Compare strategies
Instantly see comprehensive strategies and their forecasted results by channel, placement, audience, and more. Conduct scenario planning to learn what may be gained or lost with each media mix variation.
Top 6 use cases
Monthly Planning
Plan a media mix for an upcoming month based on historical data or trends from advertisers in your industry.
Scenario Plan & Forecast
Conduct scenario planning to forecast what may be gained or sacrificed with each marketing strategy variation.
Weekly Optimization
Make micro-optimizations to your media mix each week based on live, 1st-party data or trending industry data.
Quick Promotions
Determine the best way to allocate a budget on the fly for an upcoming promotion, sale, release, or event.
HHIU Assessments
Run how-high-is-up assessments to understand scale opportunities within existing channels or strategies.
Brand Benchmarking
Add custom data segments into your Benchmark Library to inform future planning at any level of granularity.
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