Don't Wait for MMM — Measure and Attribute Marketing Impact Up to 12X Faster with Intermix Modeling

Don't Wait for MMM — Measure and Attribute Marketing Impact Up to 12X Faster with Intermix Modeling

Intermix modeling enhances marketing measurement and attribution for DTC e-commerce brands when media mix modeling isn't practical for day-to-day optimizations. Designed by ex-Facebook, LinkedIn, and IBM engineers.

Intermix modeling enhances marketing measurement and attribution for DTC e-commerce brands when media mix modeling isn't practical for day-to-day optimizations. Designed by ex-Facebook, LinkedIn, and IBM engineers.

▶ WATCH DEMO
🚀 CONTACT US →
▶ WATCH DEMO
🚀 CONTACT US →

What is intermix modeling?

OptalX is the world’s first intermix modeling (IMM) technology, designed to enhance marketing measurement and attribution for DTC e-commerce brands. When traditional media mix modeling is too slow or broad for daily optimizations, IMM enables marketers to measure direct-response and brand equity KPIs up to 12 times faster at custom levels of granularity.

Developed by former engineers from Facebook, LinkedIn, and IBM, intermix modeling reduces reliance on first-party historical data by using trending third-party signals. This enables faster modeling with greater customization at the audience, creative, and keyword levels.

How it works

Measure holistic impact faster

Easily measure both direct-response metrics (e.g., revenue, ROAS) and brand equity metrics (e.g., awareness, consideration, branded search lift) in one comprehensive view. See how your brand equity gains translate into long-term conversions, with detailed time-lag modeling for each stage of the consumer journey.

What's included with OptalX

Marketing Measurement & Attribution for DTC E-Commerce

✅ Marketing Impact Measurement
Gain precise attribution insights into how each marketing channel influences direct-response and brand equity performance.

✅ Micro-Level Performance Tracking
See how the smallest components of your business—specific audiences, creatives, and keywords—contribute to overall performance.

✅ Custom Measurement KPIs
Combine quantitative and qualitative objectives into easy-to-read health scores for a clear, big-picture view of marketing effectiveness.

✅ Dedicated Analyst Support
Get weekly insights, regular strategy sessions, and the flexibility to request custom analyses for specific business questions.

Testimonials

Terence | Director, Performance Media & Merchandising at Disney
“I’m seriously impressed with how this platform connects the tiniest campaign details to the bigger picture. The brand equity insights alone make it worth using—they help us avoid jumping the gun on optimizations and improve long-term strategy.”

Travis | Co-Founder at HK Digital
“OptalX sets a new standard for how brands at our agency measure success. It is the first and only solution that delivers instant insights into both direct response performance and long-term brand equity impact, allowing us to optimize faster than ever with a big-picture perspective.”

Brittany | Sr. Marketing Manager at Amazon
“Finally, a marketing analytics tool that doesn’t just focus on short-term wins! The dedicated analyst support also adds great value for custom analyses.”

Jesús | VP, Media Strategy & Analytics at Rate.com
“I have a high level of appreciation for what you guys are doing—for trying to solve an issue I’m trying to solve. I haven’t found many providers out there.”

Elliot | Director of Analytics & Marketing at KEO Marketing
“Really cool tech you built. Looking forward to how we can utilize it.”

Learn more about OptalX:

Marketing Measurement & Attribution for DTC E-Commerce

▶ WATCH DEMO
SEE THE FAQS →