As privacy regulations limit tracking for marketers, knowing the big-picture outcome of each micro-metric is more challenging than ever. OptalX offers a first-of-its-kind approach for modern complexities, bringing clarity to each piece of the puzzle.
Predictive Outcome Analytics for Marketers
See the trending outcome of every micro-metric in the context of your holistic goal. Act early and with purpose by connecting the smallest marketing details to the big picture in a single click.
SEE HOW IT WORKS
Analytics reimagined
How it works
1. Create media-mix strategy
Create a baseline media-mix strategy, so every channel, audience, placement, and creative can later be analyzed in the context of its original purpose in the media mix.
2. Launch and analyze
With the proper context of your media-mix strategy, analyze the trending outcome of each piece of the puzzle against your holistic goal. For example, see the domino effect an ad on one channel is having on the outcomes across all channels.
3. Verify with industry trends
There is strength in numbers, so don’t fly solo! View data from similar advertisers to see if trending performance is an industry thing, or a you thing.
