[vc_row full_width=”stretch_row”][vc_column css_animation=”none”][stack_hero_gradient layout=”full” image=”3614″][vc_row_inner][vc_column_inner offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”5px”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-sm vc_hidden-xs”][vc_custom_heading text=”Before They Pause Your Marketing Campaign, Show Them the Bigger Picture” font_container=”tag:div|font_size:55|text_align:center|color:%23ffffff|line_height:1.2″ use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1785622143371{padding-bottom: 10px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][vc_custom_heading text=”Before They Pause Your Marketing Campaign, Show Them the Bigger Picture” font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”none”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”10px”][vc_custom_heading text=”When traditional MMM is too broad for day-to-day decision-making, OptalX bridges the gap with big-picture insights that connect all the way down to the creative, audience, and keyword level. Built by former engineers from Meta, LinkedIn, and IBM.” font_container=”tag:p|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”none”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”10px”][vc_custom_heading text=”When traditional MMM is too broad for day-to-day decision-making, OptalX bridges the gap with big-picture insights that connect all the way down to the creative, audience, and keyword level. Built by former engineers from Meta, LinkedIn, and IBM.” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”none”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”20px”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column_inner][vc_column_inner width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column_inner][vc_column_inner width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][vc_btn title=”▶ Watch Demo” style=”outline” shape=”round” color=”white” align=”center” link=”url:https%3A%2F%2Foptalx.com%2Fwatch-demo%2F|||”][/vc_column_inner][vc_column_inner width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][vc_btn title=” 🚀 Schedule Demo” style=”gradient-custom” gradient_custom_color_1=”#33d1ad” gradient_custom_color_2=”#77d1bc” shape=”round” align=”center” link=”url:https%3A%2F%2Foptalx.com%2Fget-demo%2F|||”][/vc_column_inner][vc_column_inner width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column_inner][vc_column_inner width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][vc_btn title=”▶ Watch Demo” style=”outline” shape=”round” color=”white” align=”center” link=”url:https%3A%2F%2Foptalx.com%2Fwatch-demo%2F|||”][vc_btn title=” 🚀 Schedule Demo” style=”gradient-custom” gradient_custom_color_1=”#33d1ad” gradient_custom_color_2=”#77d1bc” shape=”round” align=”center” link=”url:https%3A%2F%2Foptalx.com%2Fget-demo%2F|||”][/vc_column_inner][/vc_row_inner][/stack_hero_gradient][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1645585992899{margin-top: 80px !important;}”][vc_column][vc_row_inner][vc_column_inner width=”5/6″][vc_custom_heading text=”What is intermix modeling?” use_theme_fonts=”yes” css=”.vc_custom_1733104663441{margin-top: -10px !important;}”][vc_column_text css=”.vc_custom_1785622271755{margin-top: -8px !important;}”]Intermix modeling (IMM) optimizes your marketing spend when media mix modeling (MMM) may be too slow, broad, or expensive for the micro optimizations required by a day-to-day marketing team. Derived from the Latin word “between,” IMM offers a middle ground for micro-budget optimizations while MMM focuses on the macro level.

Developed by OptalX and powered by ex-Facebook, IBM, and LinkedIn engineers, IMM uses hybrid models that include trending 3rd-party signals, limiting the reliance on 1st-party historical data and making it more practical for day-to-day applications.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column_inner][/vc_row_inner][vc_column_text css=”.vc_custom_1645586025901{margin-top: 25px !important;}”][/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=”5/6″][vc_custom_heading text=”Who should use intermix modeling?” use_theme_fonts=”yes” css=”.vc_custom_1733105516423{margin-top: -10px !important;}”][vc_column_text css=”.vc_custom_1733105476628{margin-top: -8px !important;}”]IMM is designed for the hands-in-platform marketing team as they make micro-decisions about budget allocation across channels, placements, and tactics on a day-to-day basis. As the world’s first IMM technology, OptalX makes it easy for marketing teams to see the forecasted outcome of every micro decision in minutes, eliminating guesswork in between the macro insights that may not be readily available. [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column_inner][vc_column_inner offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text][/vc_column_text][vc_column_text]

Download MMM & IMM chart

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How it works

[/vc_column_text][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id=”howitworks”][vc_column][vc_separator][/vc_column][/vc_row][vc_row content_placement=”middle” parallax=”content-moving” parallax_image=”695″ css=”.vc_custom_1716314357373{margin-top: 30px !important;margin-bottom: 60px !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1/2″][vc_custom_heading text=”1. Enter your budget” font_container=”tag:h2|text_align:right” use_theme_fonts=”yes” css=”.vc_custom_1716311864538{margin-top: -10px !important;}”][vc_column_text css=”.vc_custom_1716314452351{margin-top: -8px !important;}”]

Enter the budget for your media mix strategy, which can be created on the fly for any initiative: an upcoming month, sale, promotion, event, and more. 

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row content_placement=”middle” parallax=”content-moving” parallax_image=”695″ css=”.vc_custom_1645589895568{margin-top: 30px !important;margin-bottom: 60px !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”.swap-on-mobile”][vc_column width=”1/2″][vc_column_text][/vc_column_text][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”2. Balance your objectives” use_theme_fonts=”yes” css=”.vc_custom_1716312226372{margin-top: -10px !important;}”][vc_column_text css=”.vc_custom_1723260288891{margin-top: -8px !important;}”]Based on what you want to accomplish with your budget, balance the importance of each objective to form the DNA of your media mix strategy.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row content_placement=”middle” parallax=”content-moving” parallax_image=”695″ css=”.vc_custom_1586844341920{margin-top: 30px !important;margin-bottom: 60px !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1/2″][vc_custom_heading text=”3. Add your channels” font_container=”tag:h2|text_align:right” use_theme_fonts=”yes” css=”.vc_custom_1716312414491{margin-top: -10px !important;}”][vc_column_text css=”.vc_custom_1723264883571{margin-top: -8px !important;margin-bottom: 10px !important;}”]

Add channels to your strategy, along with the corresponding benchmarks from your brand. For unestablished benchmarks, fill in the gaps with the 6,000+ integrated benchmarks from other advertisers in your industry. 

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row content_placement=”middle” parallax=”content-moving” parallax_image=”695″ css=”.vc_custom_1645589895568{margin-top: 30px !important;margin-bottom: 60px !important;background-position: center;background-repeat: no-repeat;background-size: cover !important;}” el_class=”.swap-on-mobile”][vc_column width=”1/2″][vc_column_text][/vc_column_text][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”4. Compare strategies ” use_theme_fonts=”yes” css=”.vc_custom_1727566487459{margin-top: -10px !important;}”][vc_column_text css=”.vc_custom_1785615079120{margin-top: -8px !important;}”]Easily model both direct-response metrics (e.g., revenue, ROAS) and brand equity metrics (e.g., awareness, consideration, branded search lift) in one comprehensive view. See how your brand equity gains translate into long-term conversions, with detailed time-lag modeling for each stage of the consumer journey.

✅ Marketing Impact Measurement
Gain precise attribution insights into how each marketing channel influences direct-response and brand equity performance.

✅ Micro-Level Performance Tracking
See how the smallest components of your business—specific audiences, creatives, and keywords—contribute to overall performance.

[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”usecases”][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1729787923987{margin-top: 45px !important;}”]

Top 6 use cases

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Monthly Planning

Plan a media mix for an upcoming month based on historical data or trends from advertisers in your industry.[/stack_cards][/vc_column][vc_column width=”1/3″][stack_cards layout=”large-icon-colour” icon=”icon-Address-Book2″]

Scenario Plan & Forecast

Conduct scenario planning to forecast what may be gained or sacrificed with each marketing strategy variation.[/stack_cards][/vc_column][vc_column width=”1/3″][stack_cards layout=”large-icon-colour” icon=”icon-Gear”]

Weekly Optimization

Make micro-optimizations to your media mix each week based on live, 1st-party data or trending industry data.[/stack_cards][/vc_column][/vc_row][vc_row css=”.vc_custom_1729783895543{padding-top: 50px !important;}”][vc_column width=”1/3″][stack_cards layout=”large-icon-colour” icon=”icon-Bank”]

Quick Promotions

Determine the best way to allocate a budget on the fly for an upcoming promotion, sale, release, or event.[/stack_cards][/vc_column][vc_column width=”1/3″][stack_cards layout=”large-icon-colour” icon=”icon-Bar-Chart2″]

HHIU Assessments

Run how-high-is-up assessments to understand scale opportunities within existing channels or strategies.[/stack_cards][/vc_column][vc_column width=”1/3″][stack_cards layout=”large-icon-colour” icon=”icon-Folder-Add”]

Brand Benchmarking

Add custom data segments into your Benchmark Library to inform future planning at any level of granularity. 

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Get started and join great company

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1729784773151{padding-top: 50px !important;}”][vc_column width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column][vc_column width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column][vc_column width=”1/6″][vc_raw_html]JTNDY2VudGVyJTNFJTNDYSUyMGNsYXNzJTNEJTIyYnRuJTIwYnRuLS1wcmltYXJ5LTQlMjIlMjBocmVmJTNEJTIyaHR0cHMlM0ElMkYlMkZvcHRhbHguY29tJTJGd2F0Y2gtZGVtbyUyRiUyMiUzRSUzQ3NwYW4lMjBjbGFzcyUzRCUyMmJ0bl9fdGV4dCUyMiUzRSVFMiU5NiVCNiUyMFdhdGNoJTIwRGVtbyUzQyUyRnNwYW4lM0UlM0MlMkZhJTNFJTNDJTJGY2VudGVyJTNF[/vc_raw_html][/vc_column][vc_column width=”1/6″][vc_raw_html]JTNDY2VudGVyJTNFJTNDYSUyMGNsYXNzJTNEJTIyYnRuJTIwYnRuLS1wcmltYXJ5LTElMjIlMjBocmVmJTNEJTIyaHR0cHMlM0ElMkYlMkZvcHRhbHguY29tJTJGZ2V0LWRlbW8lMkYlMjIlM0UlM0NzcGFuJTIwY2xhc3MlM0QlMjJidG5fX3RleHQlMjIlM0VTY2hlZHVsZSUyMERlbW8lM0MlMkZzcGFuJTNFJTNDJTJGYSUzRSUzQyUyRmNlbnRlciUzRQ==[/vc_raw_html][/vc_column][vc_column width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column][vc_column width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column][/vc_row][vc_row css=”.vc_custom_1729784864241{padding-bottom: 50px !important;}”][vc_column][vc_row_inner][vc_column_inner offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”22px”][/vc_column_inner][/vc_row_inner][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1514687701522{background-color: #4d92df !important;border-radius: 2px !important;}”][vc_column width=”1/3″ css=”.vc_custom_1514687627586{border-radius: 2px !important;}”][vc_column_text css=”.vc_custom_1515308547646{margin-top: -20px !important;margin-bottom: 15px !important;}”][/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text css=”.vc_custom_1516263982999{margin-top: -20px !important;margin-bottom: 15px !important;}”][/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text css=”.vc_custom_1586187035066{margin-top: -20px !important;margin-bottom: 15px !important;}”][/vc_column_text][/vc_column][/vc_row]